Jun. 13, 2019

Fox and Leading Agencies Join Project OAR to Provide Buy-Side & Sell-Side Guidance for New Addressable TV Standard

Project OAR’s agency advisory committee includes Publicis, Omnicom Media Group, GroupM, IPG’s Magna Global, Dentsu Aegis, Havas and Horizon Media. Founding Project OAR members include Disney Media Networks, Turner, Xandr, Comcast's FreeWheel and NBCUniversal, CBS, Discovery, Hearst Television and AMC Networks, as well as Inscape, a division of Vizio that is developing the technology.

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Jun. 12, 2019

MadHive Adds Inscape Data for Local OTT Campaigns

“Getting the data from Inscape allowed us to close the loop across every DMA,” said MadHive CEO Adam Helfgott. “Rather than having to guess based on extrapolations from Nielsen and similar measurement data, we can use the ACR data to know exactly what OTT viewers are watching on linear. We can do that because ACR only measures what’s on the glass, so we can get a complete view of everything that the viewer is watching, whether it is OTT, VOD, live, linear or DVR. That’s a huge help for local broadcasters, as it allows them to help their customers plan more effectively.”

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Jun. 12, 2019

Variety Cannes Studio Returns, Presented by Inscape and

Some of the notable executives and content creators who will be participating in the interviews include Jeffrey Katzenberg and Meg Whitman of Quibi, TNT/TBS/truTV president and WarnerMedia Streaming Service chief content officer Kevin Reilly, Shonda Rhimes, Jeff Goldblum, General Mills chief marketing officer Brad Hiranaga, Anheuser-Busch chief marketing officer Marcel Marcondes, and Procter & Gamble chief marketing officer Marc Pritchard.

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May. 14, 2019

4INFO Adds Smart TV Data Through Partnership with Inscape

“In the world of advanced TV — an effective identity solution has to deliver on scale, accuracy and cross-screen capabilities required from these increasingly complex data ecosystems,” said Tim Jenkins, CEO for 4INFO. “By matching 4INFO’s unique identity mapping capabilities with Inscape’s Smart TV data, we are able to provide a holistic view of audience data without compromising consumer privacy.”

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Nov. 7, 2018

Inscape Powers Foursquare's TV Attribution

Location-technology company Foursquare wants to get in on the race to devise a better yardstick to measure the effectiveness of TV commercials. Sandwich-chain Subway has agreed to use Foursquare’s attribution technology that measures how effective TV ads are at driving consumers to stores, restaurants and other retail outlets. Foursquare matches exposure to TV ads measured by a partner, Inscape, to a consumer panel.

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Aug. 16, 2018

Altice’s A4 Lets Marketers Access More TV Data Via A Partnership With Vizio’s Inscape

“To really be able to help our clients’ plans between channels. we need the full scope in what we’re calling the ‘premium TV landscape,’” John Povey, SVP of marketing and analytics at A4, told AdExchanger. “That’s where folks like Inscape can really come in and help us be able to optimize where the most [viewing] time is being spent. That will ultimately [inform] how we stitch our campaign results back together.”

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Jul. 26, 2018

LiveRamp teams with Inscape to add smart TV to cross-platform campaigns

The collaboration will see omni-channel identity resolution firm LiveRamp’s IdentityLin ID solution integrated with Inscape’s ACR-generated, glass-level insights from nearly nine million smart TVs. This the partners say will bring together the largest independent deterministic identity graph in the US market from LiveRamp with the largest single source of opt-in smart TV viewing data from Inscape, allowing platform partners and marketers to match online and offline data to smart TV viewing data.

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Jul. 3, 2018

Zeev Neumeier, Inscape founder and SVP of Product, Named to Broadcasting & Cable's 40 Under 40

The television industry is changing into something nobody could have recognized even five years ago. OTT, cross-platform, new metrics, big data, digital disruption and economic challenges are the buzzwords as industry visionaries remake the way content is developed and delivered. Who’s driving the change? A special group of creative, imaginative, tech-savvy, visionaries with new perspectives who see endless opportunity in the industry and its future. 

Congratulations, Zeev!

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Jun. 13, 2018

Placed Tunes Into TV Attribution

To power its offering, Placed is licensing viewership data from Inscape, the data division within smart-TV manufacturer Vizio, which has access to around 8 million opted-in households. It combines that data with TV creative monitoring through a partnership with Kantar.

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May. 4, 2018

NBCU to Measure TV Ads Based on Business Outcomes

NBCUniversal is working with iSpot to attribute the success of some ad campaigns to results like web visits and sales. iSpot works with Inscape, a subsidiary of Vizio, to pull anonymous viewing data from the company’s millions of opted-in TV sets in the U.S. Once the campaign runs, iSpot can detect the ad exposures from Vizio TV sets within households and match those households to people who visited the automotive website.

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Apr. 24, 2018

4C Launches Scope for Unified, Cross-Channel Ads Across Digital and TV

Targeting specific audiences is done through Audience Hub. Multiple data sources are supported, including first-party data and third-party data such as purchase and demographic data, 4C’s Affinities, Teletrax TV monitoring data, Inscape viewership data from 8 million smart TVs and Nielsen viewership from 100K+ People Meters.

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Mar. 16, 2018

Marketing Evolution Partners with Inscape, Brings Powerful Layer of Insights

"Our collaboration with Inscape adds critical viewing data to inform our customers’ marketing efforts, including how to best reach targets in today's fragmented TV landscape,” said Rex Briggs, founder and CEO of Marketing Evolution. “With the right-time delivery of second-by-second viewership details, this powerful dataset helps our customers gain a significant competitive advantage to optimize marketing campaigns and drive higher ROI."

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Feb. 15, 2018

Inscape Partners with Dativa to Speed Customer Adoption of Smart TV Data

As a preferred professional services partner, Dativa's consultants, data scientists and data engineers will have deep access to the details and specifics of Inscape data.  This access will enable Dativa to give the best service to Inscape customers and in turn help customers do more with the data they license.

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Jan. 30, 2018

4C Insights Integrates Vizio's Inscape Smart TV Data Into Marketing Platform

4C’s platform is built for audience targeting and analytics for channels including linear television, over-the-top (OTT) television, social and digital media. With the addition of Inscape data, 4C says marketers will be able to target ads on TV or social media to people who have or haven’t watched particular programs, have or haven’t been exposed to particular TV spots, or those who don’t watch linear television at all.

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Jan. 22, 2018

Lotame Extends Smart TV Relationship With Inscape

“Through aiTV, the industry’s first true turnkey DMP for TV, we help TV marketers dig deeper, delivering better targeting for buys using granular data, like purchase intent and life stage. Of course, it’s also not enough to just target audiences more effectively on TV.,” Pollack sald. “Brands need to keep the conversation going with customers wherever they are, building relationships regardless of the channel or device. By making Inscape’s data available for digital activation, as well, we have built a full-funnel solution that brings real value to advertisers, brands and agencies.”

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Oct. 5, 2017

Inscape and Sorenson Media Provide Local Broadcasters With Real-Time Viewership Data

These broadcasters gain the ability to understand on a second-by-second basis what viewers are watching and for how long. As Jodie McAfee, Inscape’s SVP of Sales and Marketing explained to me, this means local broadcasters can make more informed programming decisions. For example if a news segment over-performed in the 6pm broadcast, it might be positioned more prominently in the 10pm broadcast. Stations can see the precise second that viewers tuned out.

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