Jun. 13, 2019
Fox and Leading Agencies Join Project OAR to Provide Buy-Side & Sell-Side Guidance for New Addressable TV Standard
Project OAR’s agency advisory committee includes Publicis, Omnicom Media Group, GroupM, IPG’s Magna Global, Dentsu Aegis, Havas and Horizon Media. Founding Project OAR members include Disney Media Networks, Turner, Xandr, Comcast's FreeWheel and NBCUniversal, CBS, Discovery, Hearst Television and AMC Networks, as well as Inscape, a division of Vizio that is developing the technology.