May. 4, 2018

NBCU to Measure TV Ads Based on Business Outcomes

NBCUniversal is working with iSpot to attribute the success of some ad campaigns to results like web visits and sales. iSpot works with Inscape, a subsidiary of Vizio, to pull anonymous viewing data from the company’s millions of opted-in TV sets in the U.S. Once the campaign runs, iSpot can detect the ad exposures from Vizio TV sets within households and match those households to people who visited the automotive website.

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Mar. 16, 2018

Marketing Evolution Partners with Inscape, Brings Powerful Layer of Insights

"Our collaboration with Inscape adds critical viewing data to inform our customers’ marketing efforts, including how to best reach targets in today's fragmented TV landscape,” said Rex Briggs, founder and CEO of Marketing Evolution. “With the right-time delivery of second-by-second viewership details, this powerful dataset helps our customers gain a significant competitive advantage to optimize marketing campaigns and drive higher ROI."

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Feb. 15, 2018

Inscape Partners with Dativa to Speed Customer Adoption of Smart TV Data

As a preferred professional services partner, Dativa's consultants, data scientists and data engineers will have deep access to the details and specifics of Inscape data.  This access will enable Dativa to give the best service to Inscape customers and in turn help customers do more with the data they license.

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Jan. 30, 2018

4C Insights Integrates Vizio's Inscape Smart TV Data Into Marketing Platform

4C’s platform is built for audience targeting and analytics for channels including linear television, over-the-top (OTT) television, social and digital media. With the addition of Inscape data, 4C says marketers will be able to target ads on TV or social media to people who have or haven’t watched particular programs, have or haven’t been exposed to particular TV spots, or those who don’t watch linear television at all.

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Jan. 22, 2018

Lotame Extends Smart TV Relationship With Inscape

“Through aiTV, the industry’s first true turnkey DMP for TV, we help TV marketers dig deeper, delivering better targeting for buys using granular data, like purchase intent and life stage. Of course, it’s also not enough to just target audiences more effectively on TV.,” Pollack sald. “Brands need to keep the conversation going with customers wherever they are, building relationships regardless of the channel or device. By making Inscape’s data available for digital activation, as well, we have built a full-funnel solution that brings real value to advertisers, brands and agencies.”

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Oct. 5, 2017

Inscape and Sorenson Media Provide Local Broadcasters With Real-Time Viewership Data

These broadcasters gain the ability to understand on a second-by-second basis what viewers are watching and for how long. As Jodie McAfee, Inscape’s SVP of Sales and Marketing explained to me, this means local broadcasters can make more informed programming decisions. For example if a news segment over-performed in the 6pm broadcast, it might be positioned more prominently in the 10pm broadcast. Stations can see the precise second that viewers tuned out.

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