May. 4, 2018
NBCU to Measure TV Ads Based on Business Outcomes
NBCUniversal is working with iSpot to attribute the success of some ad campaigns to results like web visits and sales. iSpot works with Inscape, a subsidiary of Vizio, to pull anonymous viewing data from the company’s millions of opted-in TV sets in the U.S. Once the campaign runs, iSpot can detect the ad exposures from Vizio TV sets within households and match those households to people who visited the automotive website.