4C Insights Integrates Vizio's Inscape Smart TV Data Into Marketing Platform

4C Insights Integrates Vizio's Inscape Smart TV Data Into Marketing Platform

4C’s platform is built for audience targeting and analytics for channels including linear television, over-the-top (OTT) television, social and digital media. With the addition of Inscape data, 4C says marketers will be able to target ads on TV or social media to people who have or haven’t watched particular programs, have or haven’t been exposed to particular TV spots, or those who don’t watch linear television at all.

Jan. 30, 2018