4C Launches Scope for Unified, Cross-Channel Ads Across Digital and TV
Targeting specific audiences is done through Audience Hub. Multiple data sources are supported, including first-party data and third-party data such as purchase and demographic data, 4C’s Affinities, Teletrax TV monitoring data, Inscape viewership data from 8 million smart TVs and Nielsen viewership from 100K+ People Meters.
Apr. 24, 2018