Altice’s A4 Lets Marketers Access More TV Data Via A Partnership With Vizio’s Inscape

Altice’s A4 Lets Marketers Access More TV Data Via A Partnership With Vizio’s Inscape

“To really be able to help our clients’ plans between channels. we need the full scope in what we’re calling the ‘premium TV landscape,’” John Povey, SVP of marketing and analytics at A4, told AdExchanger. “That’s where folks like Inscape can really come in and help us be able to optimize where the most [viewing] time is being spent. That will ultimately [inform] how we stitch our campaign results back together.”

Aug. 16, 2018