Inscape and Sorenson Media Provide Local Broadcasters With Real-Time Viewership Data
These broadcasters gain the ability to understand on a second-by-second basis what viewers are watching and for how long. As Jodie McAfee, Inscape’s SVP of Sales and Marketing explained to me, this means local broadcasters can make more informed programming decisions. For example if a news segment over-performed in the 6pm broadcast, it might be positioned more prominently in the 10pm broadcast. Stations can see the precise second that viewers tuned out.
Oct. 5, 2017