Inscape Powers Foursquare's TV Attribution
Location-technology company Foursquare wants to get in on the race to devise a better yardstick to measure the effectiveness of TV commercials. Sandwich-chain Subway has agreed to use Foursquare’s attribution technology that measures how effective TV ads are at driving consumers to stores, restaurants and other retail outlets. Foursquare matches exposure to TV ads measured by a partner, Inscape, to a consumer panel.
Nov. 7, 2018