iSpot.tv, Inscape Ink Data Deal for Ad Measurement, Closed-Loop Attribution

iSpot.tv, Inscape Ink Data Deal for Ad Measurement, Closed-Loop Attribution

“iSpot is doing at scale what so many others are trying to do on an ad-hoc basis, and the market is rewarding us all for it ... [Its] use of our glass-level, granular TV viewing data demonstrates how smart TV viewing data can and will power the next generation of measurement,” says Inscape SVP of sales and marketing, Jodie McAfee.


Dec. 14, 2017