iSpot.tv, LiveRamp Measure TV Ad Impressions Against Digital Segments

iSpot.tv, LiveRamp Measure TV Ad Impressions Against Digital Segments

iSpot.tv built software that catalogs every advertisement that runs on television. A three-year-old partnership with Inscape allows the company to leverage the automated content recognition (ACR) technologies embedded into the television to detect and track every ad in the catalog.

Mar. 5, 2018