LiveRamp teams with Inscape to add smart TV to cross-platform campaigns
The collaboration will see omni-channel identity resolution firm LiveRamp’s IdentityLin ID solution integrated with Inscape’s ACR-generated, glass-level insights from nearly nine million smart TVs. This the partners say will bring together the largest independent deterministic identity graph in the US market from LiveRamp with the largest single source of opt-in smart TV viewing data from Inscape, allowing platform partners and marketers to match online and offline data to smart TV viewing data.
Jul. 26, 2018