Lotame Extends Smart TV Relationship With Inscape

Lotame Extends Smart TV Relationship With Inscape

“Through aiTV, the industry’s first true turnkey DMP for TV, we help TV marketers dig deeper, delivering better targeting for buys using granular data, like purchase intent and life stage. Of course, it’s also not enough to just target audiences more effectively on TV.,” Pollack sald. “Brands need to keep the conversation going with customers wherever they are, building relationships regardless of the channel or device. By making Inscape’s data available for digital activation, as well, we have built a full-funnel solution that brings real value to advertisers, brands and agencies.”

Jan. 22, 2018