New product leverages TV viewing data from Inscape to enable near real-time device targeting for connected TV ad campaigns
IRVINE AND NEW YORK CITY ― JULY 31, 2020 ― VIZIO Ads, the direct-to-device advertising business for VIZIO, the #1 American-based TV brand, today launched Low-Latency Retargeting which enables TV advertisers the unique ability to identify household exposure of ad messaging on linear, VOD, CTV or OTT in within seconds for retargeting.
“Linear and CTV advertising experiences appear the same to viewers at home, but the lack of clarity and control over how often a household sees an ad creates headaches for consumers and marketers alike,” says Travis Hockersmith, VP, platform services at VIZIO. “This is an effective way to scale the power of Inscape’s low latency data to millions of devices across CTV, mobile, desktop and tablet.”
VIZIO Ads is working directly with brands and agencies to enable the purchase of premium TV ad inventory across the VIZIO SmartCast® platform, and the new Low-Latency Retargeting product gives brands the ability to reach consumers across devices in the household with new or sequential messaging in near real time after seeing an ad.
Low-Latency Retargeting is powered using data from Inscape, the smart TV data company and subsidiary of VIZIO that recently surpassed a consumer opt-in footprint of 15 million smart TVs in the U.S. Inscape allows VIZIO Ads to react to glass-level viewing data in near real-time.
VIZIO is one of the few CTV companies with the device penetration, consumer opt-in and infrastructure to deliver meaningful scale. VIZIO’s maturity comes at a time when the CTV advertising market is expected to surpass $10 billion by 2021, according to eMarketer.
The VIZIO Ads team is actively seeking partners to round out its VIZIO Ads partner ecosystem, and interested parties can reach out here: www.vizioads.com.