Havas, The Trade Desk, and Inscape Execs Talk Project OAR, Creating Meaningful Advertising Content

George Sargent, the president of Havas Media Boston; Jonathan Carson, the CRO of The Trade Desk; and Jodie McAfee, the SVP of sales and marketing at Inscape, spoke to Variety’s Todd Spangler about creating meaningful advertising content that will resonate with consumers.

“We’re very excited about the work Inscape is leading around Project OAR, and proud to be on the Agency Advisory Committee”  -- George Sargent of Havas.