Viewership Highlights and More from the 2019 E! People’s Choice Awards

On Sunday, celebrities from all sides of the entertainment ecosystem attended the 2019 E! People’s Choice Awards, a show that was simulcast on E!, Bravo, Syfy, USA Network and Universo. Big winners for the night included Avengers: EndgameStranger Things and musical group BLACKPINK, each receiving three awards during the course of the evening. 

Below, we examine viewership and advertising highlights, as well as a look at the audience and engagement trends for one of the social influencers who won big, Bretman Rock. 

First, a look at the minute-by-minute viewership of the show, courtesy of Inscape, the TV data company with glass-level insights from a panel of more than 11 million smart TVs. Viewership peaked right at the beginning with the first two awards: Comedy Act of 2019, which went to Kevin Hart, and Female Movie Star of 2019 (Zendaya for her role in Spider-Man: Far From Home). It declined at a slow but steady pace as the broadcast wore on. Those sharp, consistent dips in the graph below indicate the commercial breaks, when viewers are generally more likely to tune away, at least for a few minutes. 

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Inscape also provided a look at audience location across U.S. DMAs. In the heatmap below, the darker the color, the more households were tuning in. Hot spots included the Glendive, MT; Las Vegas, NV; and Los Angeles, CA DMAs among others across the country.

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Turning to the brand side of things, in total there were over 172.5 million TV ad impressions from commercials during the broadcast across all four networks, according to iSpot.tv, the always-on TV ad measurement and attribution company. The most-seen spot was Discover (Banking)’s “Money Ride” with nearly 13.5 million impressions, followed by JOY by Dior’s “The New Fragrance” featuring Jennifer Lawrence (12 million impressions) and AT&T Wireless’s “OK: Translator” (7.3 million impressions).