As Hurricane Irma bore down on Florida over the weekend, American viewers trusted The Weather Channel for up-to-the-minute information and storm tracking. According to Inscape.tv, an analytics company with live viewing data from 7 million smart TV screens and devices, when it came to viewership across the country, The Weather Channel outpaced cable news networks CNN and Fox News.
As you can see from the chart above, The Weather Channel became the dominant source of information as the storm worsened, even as the total universe of TVs and devices tuned to Fox News and CNN also rose.
The Weather Channel also captured even more eyeballs—at times by a factor of three—when it came to people specifically in the Miami metro area:
The ultimate fall in viewership over the weekend—across The Weather Channel, CNN and Fox News—related to the overall decline in sets and devices in use in the Miami metro area, thanks to widespread power outages (see “2.2 million South Florida homes and businesses have lost power” in The Miami Herald).
Read more at Broadcasting & Cable.