A Statement from Ken Norcross, VP Data Licensing & Strategy:

As we move forward in 2025, I’m excited to share some major developments that underscore Inscape’s continued leadership in ACR data and measurement innovation.

Our commitment to delivering high-quality, scalable data solutions remains stronger than ever.

Today, our data, nationally representative of an estimated 79 million people—is trusted by leading agencies, Brands, Publishers, and currency partners. Recent expansions with strategic partners such as Nielsen, VideoAmp, and iSpot reinforces the accuracy and reliability of Inscape TV data in the marketplace. These collaborations are powering the future of TV measurement, driving greater efficiencies, and fueling smarter decision-making.

And in 2025, Inscape is expanding into Measurement, Activation, and Cloud-based partnerships.

Our mission is simple: become the industry's single source of truth. 

Inscape has long been recognized for its currency-grade data. We are now enhancing this foundation with Made to Measure—a new framework designed to seamlessly connect planning, activation, and outcomes.

At the core of this framework is the "Viewer Journey", which provides a comprehensive look at how viewers engage with content—from live television to streaming and everything in between. We then utilize these insights to activate audiences across CTV, Mobile, Desktop and, for the first time, social platforms such as TikTok and Meta.

We are excited about the road ahead and look forward to working even more closely with you. If you’d like to learn more about these updates and how they can benefit your business, let’s set up a time to connect. Finally, stay tuned for Inscape’s upcoming Q1 2025 Market Report, sign up HERE to get regular email updates and follow us on LinkedIn at: https://www.linkedin.com/company/inscape-data-inc./

Thank you for your continued partnership and trust in Inscape. Here’s to a future of even greater insights and impact!