Insights from the glass.

Unparalleled audience data from next-level ACR technology.

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Inscape is an industry leader in Automatic Content Recognition technology.

We access millions of TVs across a wider range of content sources and deliver data the same day. By generating more comprehensive TV viewing data, our partners can gain a deeper and more accurate understanding of their audience.

Scale

Millions of
connected TVs.

graphic representation of Millions of <br/>connected TVs.

Our data expands across millions of smart TVs and represents the largest single source of opt-in smart TV viewing data available to license in the U.S. market today. We continue to grow in the U.S. and globally on a daily basis.

Speed

Faster detection
and delivery.

graphic representation of Faster detection <br/>and delivery.

Inscape gathers billions of data points in near real-time. Partners get access to data on an hourly basis. Not weeks or months.

Sources

More content
from our devices.

graphic representation of More content <br/> from our devices.

Because we detect from the glass, we provide data from every port that is plugged in. Viewing data is received across all connected devices - cable boxes, set top boxes, DVRs, OTT devices, gaming consoles, over air broadcast, native TV and more.

Deep audience
understanding.

Experience a more granular and comprehensive understanding of audience viewing and engagement across both content and advertising. Combining our data with other data feeds creates a powerful tool to find any audience.

Traditional Data Sources

Age: 18 - 35

Skews Female

Watched Sherlock
from 9pm - 10pm
 

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+ Third Party Sources

Age: 34

Female

Watched Sherlock on BBC America from
9:07pm - 9:52pm

Lives in Midtown, NYC

Owns a car

Watched a tire commercial

Purchased tires online

Traditional Data Sources
+ Third Party Sources
Age: 18 - 35 Age: 34
Skews Female Female
Watched Sherlock
from 9pm - 10pm		 Watched Sherlock on BBC America from
9:07pm - 9:52pm
cancel circle Lives in Midtown, NYC
cancel circle Owns a car
cancel circle Watched a tire commercial
cancel circle Purchased tires online

Solutions that
scale for all.

Inscape is the only provider of ACR-generated
smart TV viewing data that is licensing at scale.

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Advertisers.

Get a deeper understanding of content trends to know where and how audiences view programming. Anticipate changes in the market and feel empowered with actionable insights.

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Broadcasters.

Know what programming to play and when to run more relevant ad campaigns. Target viewers who watch similar shows and shape your programming to precise audiences.

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OEMs.

Our ACR technology is device agnostic. By partnering with Inscape, any Smart TV manufacturer can unlock additional device value and create entirely new revenue models.

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Inscape operates under an “opt-in” privacy regime and is an industry leader in privacy-compliant collection and use of Smart TV data.

From our partners

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iSpot is the industry’s leading and most trusted source for real-time TV ad data. Our deep integration with Inscape data has enabled us to build powerful analytics around attention and conversion of TV ads.
Sean Muller, CEO, iSpot
This data not only gives broadcasters more accurate timely data, it also lays the groundwork for the growth of programmatic and addressable advertising, creating better experiences for consumers, at scale.
Stefan Maris, SVP Product Strategy, Sorenson Media
We are now able to determine the true value of each ad unit within each campaign as well as the value of each audience segment across TV and mobile, tablet, and desktop.
Jeff White, CEO, Media Analytics
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Resources

Data Story Jul. 15, 2019

Mid-Year Viewership Report: ESPN, HGTV, USA, TBS and TNT

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Video Jul. 1, 2019

WarnerMedia, Inscape Execs Talk Project OAR and Data-Driven Innovations

 Read More

Video Jun. 27, 2019

Inscape’s McAfee: OAR Consortium Offers Flexibility To Scale Addressable TV

 Read More
View All Resources

Live Data

Live from Inscape.

Our data captures the complete story minute by minute.

  1. 01

    Fox News Channel

    Special Report 
With Bret Baier

  2. 02

    ESPNHD

    SportsCenter With Scott Van Pelt

  3. 03

    Hallmark Channel

    Let It Snow

  4. 04

    TBS

    Family Guy

View Live Data

Contact

Partner with us.

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About

Meet our team.

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