New York, November 4 — Inscape data reveals the underrated value of team fandom.

Sunday Night Football holds its crown as the nation's marquee live sporting program, attracting 53% of NFL viewers and 28% of viewing this past weekend as Buffalo dominated the Green Bay. The same can't be said for ESPN's Monday Night Football. As what's becoming a trend this season, the NFL's Monday night evens are playing second fiddle to early window games with big market teams. While the Bears' impressive showing over the Patriots eked out a 3% point lead in viewing, the Cowboys took the spotlight in their 49-point blowout against Chicago Sunday afternoon, and surpassed Monday Night Football in reach.

The Cowboys pulled this same stunt last week, beating out the Rams vs. Niners game in both viewing and viewers. Advertisers might find that chasing certain teams rather than time-slots offer more bang for their buck across regional and local broadcasts. Inscape unlocks that potential by providing the most granular, glass-level, second-to-second data available. 

Viewers - Percentage of all NFL football viewers for Sunday and Monday tuned in to matchup

Viewing - Percentage of all NFL football viewing time for Sunday and Monday spent on matchup

**Thursday Night Football's matchup is not included as Amazon does not release the necessary watch data