New York, November 7 — The midday matchup between last year's Super Bowl winners dethrones NBC's primtime darling.

Sunday Night Football's streak of tune-in dominance has just been barely broken by the Los Angeles Rams at Tampa Bay Buccaneers game, garnering 51% of NFL viewers over SNF's 50%. Though, the Sunday primetime slate was able to hold on to its lead in viewing with 27%.  As what's become all but entirely predictable, Monday Night Football's event lagged behind a more exciting midday game. With only 37% of total viewers, MNF trailed Rams at Bucs by nearly 14 percentage points. The story holds true for the networks' share of viewers per slate. In both the 1pm and 4pm slots, CBS beat out ESPN in reach.

Only Inscape can offer this quick of a turnaround for watch data that's both as robust and accurate.

Viewers - Percentage of all NFL football viewers in this period tuned in to matchup

Vieiwng - Percentage of all NFL football viewing time in this period spent on matchup

**Thursday Night Football's matchup is not included as Amazon does not release the necessary watch data