While streaming continues to dominate viewers’ TV time, small differences in activity emerge when analyzed quarter over quarter according to our Q1 2025 Market Trends Report.
Interestingly, the report found that smart TV users consistently use about four apps monthly, with “anchor” apps driving nearly 78% of viewing time.
Other key highlights from the report include:
- A cross-platform view of major US sports leagues
- The challenge of churn rates for Smart TV apps
- An increase in sports and news viewing on streaming & digital MPVDs
The Inscape TV Market Trends Q1 2025 Report was generated using smart TV data from Incape’s panel of over 25 million opted-in devices* from January to March of 2025.
*active within the past 365 days
