VIZIO’s Inscape data will continue to be utilized for all VideoAmp planning and measurement, as the Company reaches record-breaking currency adoption growth

VideoAmp, a media measurement company transforming advertising, today announced a multi-year extension of its existing licensing deal with VIZIO’s Inscape. As part of the renewed agreement, VideoAmp will continue to leverage VIZIO’s Inscape data from more than 24 million opted-in VIZIO Smart TVs for all planning and measurement use cases.

Inscape data is a key component of VideoAmp’s diverse, high quality viewership footprint of 40M homes and 65M devices, fueling VideoAmp’s big data and tech engine, VALID^TM (VideoAmp Linked Identity & Data). This signals a watershed moment for big box retailers as more constituents gravitate toward advanced, cross-platform measurement solutions. It also follows closely on the heels of VideoAmp’s recent record-breaking growth, which included the company recently reaching $3+ billion in currency transactions.

By combining Inscape data with VideoAmp's advanced measurement and optimization capabilities, the partnership offers a dynamic solution to advertisers by providing a holistic view of target audiences and enabling more precise targeting and campaign optimization. VALID^TM links VideoAmp’s robust TV viewership data with its Commingled Identity Graph and patented Clean Room technology to offer a more precise representation of audiences across linear TV and digital screens in a privacy-first world. 

"Our relationship with Inscape is invaluable during a pivotal time for the industry, when the importance of data stability and continuity in commingled big data sets is more critical than ever,” said Randy Laughlin, SVP Business Development at VideoAmp. “Together, we’re meeting the dynamic needs of our clients and enabling more precise targeting and campaign optimization to drive value and fuel better business outcomes."

Inscape is a business unit of VIZIO that generates first-party viewing data from millions of Smart TVs and provides the largest single source of opt-in smart TV viewing data available on the market. VideoAmp maintains a unique position with the renewed partnership, with a direct input of Inscape data into VideoAmp’s commingled TV viewership footprint.

VideoAmp’s TV dataset is one of the largest commingled, deduplicated and enriched Set-Top Box (STB) and Automatic Content Recognition (ACR) television exposure datasets in the industry. VideoAmp makes this TV dataset interoperable across streaming video platforms, walled gardens and digital publishers with a proprietary cross-screen measurement methodology. This expanded deal also gives VideoAmp access to Inscape’s Tuner Data solution – which provides OTA viewership data across more than 5,000 local stations – as well as Commercial Feed +,  an enhanced commercial dataset that deduplicates exposures, expands streaming commercial coverage and increases visibility across linear and streaming platforms.

"At Inscape, we're committed to delivering cutting-edge solutions that enhance the television experience for consumers and advertisers alike," said Ken Norcross, VP of Data Licensing and Strategy at VIZIO/Inscape. "This partnership with VideoAmp showcases the power of Inscape data as a key component in VideoAmp’s pioneering cross-screen currency options that meet the moment.”