Report: Inscape TV Market Trends Q4 2023

The final quarter of 2023 had a lot to offer TV audiences, from football being in full swing, the holidays, and more. In our latest TV Market Trends report we recapped the quarter’s key TV viewership trends including:

• 63.9% of total streaming time was driven by viewers who only streamed
• The average number of TV apps used on Smart TVs has leveled off at 5.5 apps
• Nearly 80% of news viewing occurred via cable, satellite or OTA

Download the full report to stay on top of emerging TV viewership trends, powered by Inscape.

This report was created using automatic content recognition (ACR) and Smart TV data from Inscape’s panel of over 22 million opted-in devices from October–December of 2023.