It shouldn't suprise anyone that streaming has changed the way that consumers watch TV. The modern consumer has a variety of options to choose from any time they turn their device on. In our latest market trends report we examine exactly how people are consuming content through their smart TVs.
Key trends include:
- More than half of smart TV viewers never accessed content via cable, satellite or over-the-air antenna (OTA)
- Nearly a quarter of live linear viewing time was streamed
- Less than 1% of TVs that had previously streamed have completely stopped streaming
Download the full report to stay on top of emerging TV viewership trends, powered by Inscape.
This report was generated using smart TV data from Inscape’s TV panel of over 23 million opted-in devices from January to March of 2024.
