New insights from our Q2 2025 TV Market Trends report reveal a dynamic and evolving television landscape, marked by the continued ascent of streaming, the rise of vMVPDs and a notable shift in consumer app usage.
Key trends in the report:
- A deep dive into streaming, as it firmly establishes itself as the primary viewing source among consumers.
- App usage and the amount of streaming TV apps consumers tend to rely on.
- Where sports and news content stand as the shift to streaming viewing continues.
The Inscape TV Market Trends Q2 2025 Report was generated using smart TV data from Incape’s panel of over 25 million opted-in devices* from April to June of 2025.
*active within the past 365 days
