In today’s media landscape, targeting the right audience isn’t just a competitive advantage — it’s a survival strategy. With viewers spread across linear, streaming, cable, and OTT platforms, advertisers are battling blind spots that eat away at ROI and inflate CPMs.

Enter Inscape Audiences — a new solution built to cut through the noise and give brands the one thing they need most: clarity.

What Are Inscape Audiences?

Inscape Audiences are precision-built segments created from real TV viewing behavior across more than 25 million opted-in* VIZIO smart TVs. Powered by Inscape’s Emmy-winning ACR (Automatic Content Recognition) technology, these segments go far beyond traditional demographic targeting to reflect how people actually consume content, not just where they’re watching, but what they’re watching, when, and for how long.

These smart TV-derived audiences are platform-agnostic and ready to activate across CTV, mobile, desktop, social, and out-of-home (OOH). Whether you're looking to retarget viewers who saw a specific show, conquest competitors’ fans, or optimize exposure to high-intent households, Inscape Audiences offers a single source of truth across the entire viewer journey.

How It Works

1. Define Your Audience Goals - Whether your campaign needs to focus on genre lovers, recent viewers of competitor content, or households with specific watch habits, Inscape’s team helps map the most effective segment strategy.

2. Build Segments from Real TV Data - Using 1:1 viewing data from over 25M TVs — spanning linear, cable, satellite, streaming apps, and OTT devices — Inscape builds behavioral segments that reflect actual consumption, not just assumptions.

3. Activate Across Channels - Segments are delivered to your DSP, platform, or publisher partner of choice. From there, they can be activated across in-stream and out-of-stream formats, ensuring your campaign stays efficient and responsive across environments.

4. Optimize Reach and Frequency - Because Inscape data sees the full viewer journey, you get a clear picture of exposure and duplication across screens. That means no more guesswork — just smarter frequency management, reduced waste, and better performance.

What It Solves

Inscape Audiences eliminates the outdated model of siloed, platform-bound targeting. Instead, it offers a unified view of audience behavior that adapts to how people actually watch TV today. The result? Less fragmentation. More accuracy. Higher return.

And the data backs it up. McKinsey reports that brands using advanced audience targeting see up to a 30% lift in ROAS. Inscape clients have already used this approach to generate real-world results, including 13M in-store visits at just $0.08 per visit in a recent campaign.

Getting Started Is Easy

Brands, publishers, and agencies can request segments by providing basic campaign and audience criteria to the Inscape team prior to campaign launch. From there, Inscape handles the rest, building and deploying segments while working closely with your partners for seamless integration.

In a world where content consumption is complex, Inscape Audiences simplifies everything. It’s time to move beyond the guesswork of traditional targeting and build campaigns on data you can see — and trust.

*Active over the past 365 days. 

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