Inscape delivers measurement straight from the source with standard and custom solutions that are transforming the TV marketplace. With unparalleled data, partners can measure, activate, and plan – all in one place. Our measurement solutions empower you to turn strategic insights into decisive action, providing an end-to-end approach to TV strategy.

Transcending Fragmentation

Duplicated impressions wasted ad dollars, and outdated panels from legacy measurement solutions aren’t cutting it anymore. Inscape offers the TV market innovative tools to unify business strategy across the entire viewing experience.

Using Automatic Content Recognition (ACR) and additional data signals from over 25 million opted-in devices*, we unlock viewing activity across linear, streaming, content, and commercials.

Data-Driven Decisions = Maximized Results

Our suite is broken out into two categories to prove and pivot business strategies:

1.  Content Analytics, empowering publishers, platforms and content owners with audience intelligence to grow, engage, and retain viewers. Revealing effective content comparisons and key competitors, allowing you to target and drive audiences to your app with:

• Viewer Journey
• Audience Insights
• Distribution Analysis

2.  Campaign Insights, enabling advertisers and agencies to optimize ad spend & reach with advanced insights. Validating campaign efficacy by comparing data intelligence across multiple inputs, allowing you to optimize ad spend and enhance ad performance with:

• Incremental Reach
• Tune-in Attribution
• Local Measurement

Analyze, Activate, Measure

We grasp user behavior from TV startup and deconstruct audience’s viewing patterns throughout the entire viewer journey. Inscape measurement delivers crucial, granular, glass-level analyses to optimize strategies and grow revenue.

We will work with your team to determine what analytics are most beneficial to you. After agreeing on the scope, we will collect and analyze the data to give you the key takeaways and insights as to what will improve your business.

Are you ready to maximize your measurement? Inscape is, made to measure.

Reach out to info@inscape.tv to learn more today!