Today, we’re proud to introduce Inscape Audiences, a new offering designed to help advertisers, publishers, agencies, and platforms solve one of the biggest challenges in media today: audience fragmentation.

Powered by Inscape’s proprietary Emmy-winning Automatic Content Recognition (ACR) viewing data — including over 25 million opted-in VIZIO smart TVs* — Inscape Audiences allows partners to activate high-value behavioral segments across connected TV (CTV), mobile, desktop, social, and out-of-home screens. These audiences are based on actual viewing habits across linear, OTT, cable, and satellite sources, rather than outdated demographic proxies or siloed platform insights.

We created Inscape Audiences to address the growing fragmentation in the modern TV landscape. Disjointed audience signals can result in duplicate exposure for some viewers and missed reach for others, which can cost advertisers billions annually in wasted spend. Inscape Audiences eliminates these gaps with unified segments that track granular content and ad exposure across the household.

With Inscape Audiences, advertisers can: 

• Retarget based on actual content or ad exposure
• Conquest competitor viewers
• Build lookalike segments based on viewing patterns
• Optimize campaign reach and frequency across platforms

“In a fragmented media world, Inscape Audiences offers advertisers the clarity and control they need to drive real performance,” said Ken Norcross, Vice President, Inscape. “By tapping into the full viewer journey — what they watch, when, and how — we enable smarter planning, optimized reach and frequency, and stronger return on ad spend.”

Recent Inscape-powered campaigns have delivered impressive performance gains, including 13 million in-store visits at just $0.08 per visit for a major CPG brand. With flexible activation via leading DSPs and direct platform integrations, Inscape Audiences is designed to enhance existing campaigns and drive measurable outcomes.

*Active over the past 365 days.